Google Revenue Drivers: Current Status and Future Prospects Googleの収益促進要因：現在の状況と今後の見通し

当レポートでは、Googleにおける現在・将来の収益構造（広告関連のビジネス手法など）について分析し、その結果を概略以下の構成でお届けします。

概要

現在のGOOGLEの収益構造

GOOGLE ADWORDS

GOOGLE ADSENSE

GOOGLE DOUBLECLICK

将来のGOOGLEの収益構造

サマリー

Abstract

Overview:

Google is recognized as an Internet and software corporation specializing in search, cloud computing, and mobile products and services. Based on most analyst's understanding of Google's business, one would expect revenue generation to largely reflect the use of those services and products. However, there is more than meets the eye as Google's products/services generate revenues in non-obvious, unseen ways.

So how does Google generate revenue and what are their prospects for the future?

This research examines Google's current revenue generation position and evaluates what Google is likely to do to evolve their revenue generation structure over time.

Target Audience:

• Competitors to Google: Any company that either already has or is contemplating a competing line-of-business, application, product, service, etc.
• Investor Community: Investment banks, private equity, venture capital, angel fund investors, and any other entity seeking to invest in any venture that is impacted (positively or negatively) by Google
• Small Companies and Start-up's: Any small company or start-up that has a new idea or business that could be impacted (positively or negatively) by Google
• Others: Google continues to expand in depth and breadth of product areas and influence throughout many industries including search, media, communications, content, telephony, applications, and more.

Table of Contents

• OVERVIEW
• CURRENT GOOGLE REVENUE POSITION
• GOOGLE ADWORDS
• GOOGLE ADSENSE
• GOOGLE DOUBLECLICK
• GOOGLE'S REVENUE POSITION IN THE FUTURE
• SUMMARY